Marketing Consultant Portland
In an ever-changing ecosystem of digital interactions, it's impossible to run a business and not participate in a complex system of online interactions. From infrastructures like phone lines and energy to business management software like CRM and accounting systems, multiple business functions depend entirely or partially on the internet. What this translates to is old methods of operating a business may not be effective anymore, or in worst-case scenarios actually damage a company. Businesses that fail to adapt will be left behind.
About Us
Hamelin LLC is a Portland-based marketing and consulting specialist. We focus on applying data-driven marketing approaches geared toward small businesses. We bring over a decade of business intelligence experience into the marketing arena, bringing the most sophisticated digital marketing techniques within reach of small business owners. While these techniques work at scale, or in any locale, we love serving local communities most and helping small businesses grow in ways that used to be reserved for large companies with generous marketing budgets.
Our Services
The range of services we offer covers many of the traditional marketing techniques that most businesses are at least aware of, if not experts in executing. What we especially thrive on is blending old techniques with new and using modern digital tools to enrich proven marketing techniques. Ultimately, the result of these comprehensive strategies for our customers is reliable and measurable results.
“Thanks to Hamelin LLC, I am achieving much more organic traffic through my website. Their SEO services were just what I needed and are already helping me to get so much more success. Super effective, could not be happier.” – Don H
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Lead Generation
Our signature service is to provide warm leads for small businesses. Myriad strategies can be employed to this end, though our focus is on business niches that are typically neglected by conventional wisdom. Our signature systems provide organic leads for service-oriented small businesses serving their local communities, or highly qualified leads for certain professional services that often can be done remotely in niches where freelancers are prevalent.
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Digital Marketing
The digital landscape is vast. The internet consists of billions of websites, millions of service providers, and just as many vendors trying to sell you their newest shiny object. Sometimes, the hardest part of building a digital strategy is coming up with marketing plans intelligible enough that a playbook can be followed. Naturally, marketing strategies tend to get sophisticated and complex. The ability to relate efforts with outcomes mustn't be lost in that complexity. Ultimately, results should be measured in terms of efforts. In other words, digital marketing plans should include a demonstrable ROI.
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“Hamelin LLC have been a dream to work with, handling my social media marketing. They post my stories, curate the content and handle all of the background stuff too. So grateful with the help and it is clear to see my audience is loving it.” – Angela R
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SEO Services
SEO, shorthand for Search Engine Optimization, is the set of principles that make a website rank highly in search engine results. For businesses that have a website already - and make no mistake, every business should have a website - that website may be yielding diminished value if it cannot be found when potential customers are searching for the content on offer.
While there are other ways to drive traffic to your website outside of organic traffic from web searches, being found naturally by being one of the top results for a keyword entered into a search engine is one of the most valuable. There is a well-established relationship between search engine ranking and the amount of traffic a website yields through searches. It means people will find your site without having to spend additional money driving traffic to the site. These principles are a moving target, however, so optimizing a website for findability is a never-ending task, but an investment well-made when effective. |
Social Media MarketingMany businesses have made a good-faith effort to embrace social media. They've been told how powerful it is, and undoubtedly understand the power of the relationships and interactions that happen within it.
However, when asked what profits have emerged from efforts on social media, many small businesses have a hard time articulating what benefit they are getting out of the efforts they are putting in. As with advertising efforts or SEO investments, social media is one facet of marketing that can produce excellent results but often most effective when paired with other aspects of a comprehensive marketing strategy. |
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“Hiring a marketing consultant has been one of the best choices I ever made. It has seen us grow so fast and in new ways, thanks to the team at Hamelin LLC. Through tailored marketing plans and various different methods, we have started to see improvement across the board.” Iona F
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Customer Profiling
What does your perfect customer look like? Beyond basic demographics of age and income, what characteristics do your best customers all share? What channels do they operate on most and which messaging do they respond to best?
If the answer to any of these questions is not emphatically clear, do not worry. These are difficult to answer for most businesses. Understanding your core audience is part and parcel to designing targeted campaigns to capture them, and reduce the wastes of casting a broad net in hopes of catching your targeted fish. Hamelin LLC can build a customized customer profile built on a sophisticated consumer segmentation statistical model that describes your core customers in great detail, helping you find more of them in the markets you serve. |
Consulting
When needs are not as specific as one campaign or marketing service. If getting a strategy together is what is needed, our consulting services can step in. What you need is a strategy, backed by an actionable plan, built on the realities of your business, the goals you are trying to achieve, the budget you have at your disposal, customized to your situation.
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CONTACT US TODAY
Every business is undertaking marketing activities. With the help of Hamelin LLC, these activities will be sharpened to provide the best possible ROI, and serve the purpose all marketing activities should serve - to grow your business.
Don't leave it to chance. Summon your advantage.
Don't leave it to chance. Summon your advantage.
