The two words that every small business loves to hear the most: lead generation.
Ah, but there's the rub - not all leads are created equal. Many traditional outbound strategies for capturing your next customer rely on antiquated approaches of putting messages in front of as many people as possible hopes that they will love what they see and call you begging you to take their money!
Ah, but there's the rub - not all leads are created equal. Many traditional outbound strategies for capturing your next customer rely on antiquated approaches of putting messages in front of as many people as possible hopes that they will love what they see and call you begging you to take their money!
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It often turns out differently.
Have you ever purchased a lead from a specialist and had the lead ask why you're calling? Exactly what kind of lead is that? How about this one: "I already hired someone else." |
Outbound Marketing: General Broadcast
In today's world, there are certainly many ways to spread your message; more channels and platforms than you can shake a chicken at and more coming out of the woodwork every day. Unquestionably, there is a time and a place to broadcast, but small businesses often need to get warm bodies coming through the front door, at least likely to be interested in their services and products. Outbound strategies only serve peripheral goals to many small businesses. |
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Targeted Marketing
Our lead generation strategies typically start where the greatest return can be made with the smallest investment. This means that finding leads must be smarter and more targeted than techniques involving general broadcast. |
The Digital Handshake
Specifics vary, but here's the short version: potential customers are raising their hands digitally asking for your product or service ALL THE TIME. We go where those people are in the digital space, capture those signals, and drive those customers to you. That's right, customers call YOU. The signal of intent to buy is in the phone call or email, asking for more information. |
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Our signature systems capitalize on consumer digital behavior and capture those signals where they are happening. These approaches are of significant value to certain service-oriented niches, and profoundly impactful in certain professional services freelancing niches.
Give us a call to explore if these strategies can help grow your business.
Don't leave it to chance. Summon Your Advantage.
Give us a call to explore if these strategies can help grow your business.
Don't leave it to chance. Summon Your Advantage.