Marketing is as old as business. For as long as there has been a service or product producing value for someone, there have been activities to connect an offering with a buyer. Believe it or not, psychology behind that interaction has not changed. What has changed is communication.
And it has changed VASTLY and QUICKLY.
The volume and variety of channels of communication that the internet has opened can hardly be overstated. In business, this represents an entirely new form of opportunity, but only for those able to navigate a wholly new territory of tools and techniques.
We're here to help with that.
And it has changed VASTLY and QUICKLY.
The volume and variety of channels of communication that the internet has opened can hardly be overstated. In business, this represents an entirely new form of opportunity, but only for those able to navigate a wholly new territory of tools and techniques.
We're here to help with that.
|
Optimized Website
It's no longer optional, every business must have a good website behind it. It does not matter if you don't "do business on the internet," you need one. Why? Because that is how customers find service and product providers today. Your website is the first place that your audience interacts with you. It cannot be skipped. One of the most prescient aspects of a good website is that it can be found. It needs to be visible to audiences looking for content, which means the content needs to be engaging. In short, there must be a reason to visit your site. |
Digital Advertising
One of the most obvious ways to reach your target audience is with promotional content. Advertising comes in so many forms on the internet, it's almost overwhelming to know how to approach it. But with this complexity comes features! In the old days, targeted marketing was a printed ad in a magazine that has subscribers who are likely to be interested in your product, but technology allows us to take this targeted approach and crank it to 11! Target geographies, target people who have expressed interest in related subjects, through their online activities. Display ads only to user who have searched for certain keywords. Pay per view, pay per click, pay per hour - there are so many ways to sharpen your advertising campaign to maximize conversion, and minimize spend. |
|
|
Quality Content
There is no way around it, the content in your material must be of high quality. You need to be engaging, but mysterious. To the point, but detailed enough to be credible. You must project authority, but underline value. Calls to action, hooks, value propositions, engaging content, it's a lot to balance. We can help with that. |
Social Media Marketing
Why is social media such an important aspect of a digital strategy? Don't be alarmed if you can't answer that - many small business owners can't. Suffice to say the way people engage with content on social media is different than other channels because of a lot of subtle psychological influences. These can be helpful in building out awareness and brand identity, but can be a creative channel through which to acquire new customers as well. There are many different social media platforms, and each has it's own character, use cases, opportunities, and strengths. |
|
Ready to explore the options with us? We are eager to learn about your business and explore how we can help grow it!
Don't leave it to chance. Summon Your Advantage.
Don't leave it to chance. Summon Your Advantage.