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We do digital marketing.
In our experience, many small businesses do not really like to do marketing. Some don't have the time, some don't have the interest, many don't have big budgets. Big marketing agencies can come with a very high-ticket price and often make big claims about results, but in marketing there are very few guarantees. Leaning too heavily on conventional wisdom and narrow thinking about marketing techniques can lead to results that seem altogether disconnected from efforts. In ever increasingly complex customer-business interactions, knowing what will work and indeed tying actions to results can be a challenge. Sometimes it is hard to understand what the money going into marketing efforts is accomplishing. • Money flows out, but the phone does not ring • Phone rings, but there is no discernible correlation to marketing efforts • Leads are confused about your offer • Leads turn out no better than a cold call when reached • Efforts to convert leads to sales seem as high as approaching strangers at random Is it asking too much for marketing methods that produce warm leads? In reality, any potential customer may be at any stage along the journey to buy products and services, and the marketing techniques used to capture that traffic should be geared toward their position in this journey. Prospects unaware of product or service are the coldest. The warmest leads are customers whom: • know your product • have a need/desire • are ready to make a purchase Portland, OR based Hamelin LLC is a boutique digital marketing agency that understands the customer journey and is passionate about delivering the highest quality leads to small businesses in cities around the country. A successful track record of innovative and data driven insights gives us a unique perspective on the customer journey, focused on business solutions that deliver. Our approach is a consultative one. We will not begin making recommendations for your situation without first taking the time to understand your business, feel your pain points, and have a solution that provides recognizable value. With over a decade in business intelligence leading into a comprehensive marketing offering, our obsession is in finding ways to leverage data to help small businesses know, understand, and find their customers leveraging a variety of modern digital approaches. Don’t leave it to chance. Summon your advantage. |
